Modern sport covers a broad range of fields, be it ethics, marketing, technology, finance, law, governance or sociology, to name a few. In this new era, modern sport is in urgent need of highly competent, well trained and experienced sports administrators who will manage all aspects of sport efficiently.

The Sports Management courses are created to promote management education within the sports world.

Course Aims

The Sports Management programs aim to provide students with practical exposure along with theoretical knowledge about the various concepts involved in Sports Management.

It aims at integrating managerial skills in individuals in connection with sports with the development of personality, analytical skills, and to learn how to cope with the fast-changing trends in the sports industry.

Semester 1

• • Principles & Practice of Sports Management
  • Introduction to Marketing Management
  • Cost & Management Accounting
  • Business Statistics
  • Business Economics
  • Public Relations & Communication Skills
  • Environmental Studies

Semester 02

• Sports Financial Management
• Sports Ethics & Governance
• Human Resource Management
• Strategic Management
• Research Methodology
• Team Building & Leadership
• Organizational Behaviour
• Intrenship Project

Semester 03

• Sports Development & Tourism
• Funding & Sponsorship in Sports
• Digital & Social Media Marketing
• Sports Facility Management
• Sports Event Management
• Sports Entrepreneurship & Innovation
• Sports Analytics & Technology
• Summer Internship

Semester 04

• Product, Service & Brand Management in
• International Sports Environment
• Sports Medicine, Injury Management & Nutrition
• Sports Pscyhology
• Sports Media, Broadcasting & Journalism
• Sports Law & Arbitration
• Business Negotiation Skills Internship Project

Internships

The Institute of Sports Science & Technology provides internship projects with leading Sports companies/clubs/events/teams and sports organizations. The students get practical exposure & experience in such internships by utilizing their knowledge. The internship project provides the student with an opportunity to test the various skills and theories learnt in the ISST courses.