The sports industry is growing exponentially in this modern era. With the use of science-backed technology and management, sport played today has gone to a new level. Sports is not just about on-field performance but also about managerial practices off the field.

With the growing importance of business principles in improving the performance of sports organizations, it is important for sports managers to study the science behind sports management.

Course Aim

BBA Sports Management, The Bachelors of Business Administration in Sports Management course aims to provide individuals with a consolidated knowledge of the various managerial and administrative aspects involved in the field of sports.

The knowledge of operations, finance, marketing, business strategy, to name a few, to understand the performance of sports organizations is of utmost importance. This course also aims to promote entrepreneurship and innovation in the sports industry.

Semester 01

• Principles of Management
• Fundamentals of Financial Accounting -I
• Basics of Marketing-I
• Introduction to Human Resource Management -I
• Environmental studies
• Practice of Sports Management
• MS Office

Semester 02

• Physical Education & Sports
• Organizational Behaviour
• Sports Event Management
• Business Statistics
• Disaster Management
• Funding & Sponsorship in Sports
• Presentation Skills

Semester 03

• Physical Education & Sports
• Organisational Behaviour
• Sports Event Management
• Business Statistics
• Disaster Management
• Funding & Sponsorship in Sports
• Presentation Skills

Semester 04

• Business Environment
• Social Media & Digital Marketing
• Production & Operations
• Sports Facilities Planning & Management
• Athlete & Brand Management
• Leadership skills & Team Building
• Advanced Excel for Data Analysis & Presentation

Semester 05

• Human Resource Management
• Sports Coaching & Training
• Sports Nutrition
• Sports Psychology
• Sports Technology & Analytics
• Management of Sports Teams & Leagues
• Image Management & Grooming

Semester 06

• Sports Journalism & Sports Tourism
• Ereprenuership Development
• Sports Law & Arbitration
• Sports Administration & Operations Management
• Project/Internship
• Project Management