Modern sport covers a broad range of fields, be it ethics, marketing, technology, finance, law, governance or sociology, to name a few. In this new era, modern sport is in urgent need of highly competent, well trained and experienced sports administrators who will manage all aspects of sport efficiently. The Sports Management courses are created to promote management education within the sports world.
Course Aims
The Sports Management programs aim to provide students with practical exposure along with theoretical knowledge about the various concepts involved in Sports Management.It aims at integrating managerial skills in individuals in connection with sports with the development of personality, analytical skills, and to learn how to cope with the fast-changing trends in the sports industry.
Course Structure
Semester 1
Principles & Practice of Sports Management
Introduction to Marketing Management
Cost & Management Accounting
Business Statistics
Business Economics
Public Relations & Communication Skills
Environmental Studies
Semester 02
Sports Financial Management
Sports Ethics & Governance
Human Resource Management
Strategic Management
Research Methodology
Team Building & Leadership
Organizational Behaviour
Intrenship Project
Semester 03
Sports Development & Tourism
Funding & Sponsorship in Sports
Digital & Social Media Marketing
Sports Facility Management
Sports Event Management
Sports Entrepreneurship & Innovation
SportsAnalytics& Technology
Summer Internship
Semester 04
Product, Service & Brand Management in
International Sports Environment
Sports Medicine, Injury Management & Nutrition
Sports Pscyhology
Sports Media, Broadcasting & Journalism
Sports Law & Arbitration
Business Negotiation Skills Internship Project
Internship Projects
Internships
The Institute of Sports Science & Technology provides internship projects with leading Sports companies/clubs/events/teams and sports organizations. The students get practical exposure & experience in such internships by utilizing their knowledge. The internship project provides the student with an opportunity to test the various skills and theories learnt in the ISST courses.
