The Distance Certificate in Football Management and Coaching is created in collaboration with Sheffield FC Foundation and Leeds United College to provide football enthusiasts, athletes and upcoming football managers with the basic management and coaching tools in the football spectrum.
The course has been designed by industry experts from the world of football to provide students with an opportunity to develop their passion for football in coaching and management capacity to deal with the changing world of sports.
- To provide the basic knowledge of football management and coaching
- To improve the football acumen of upcoming sports managers
- To equip upcoming football managers with management and coaching tools
Distance Diploma in Strength & Conditioning (DDSC)
Course Duration: 3 months + examination
Eligibility : 10TH Pass
Introduction to Finance and Marketing in Sport:
Financial Accounting, Management Accounting, Capital Investment Appraisal, Double Entry Bookkeeping, Sports Marketing, Market Segmentation, Targeting and Positioning, Product Life Cycle, Case Studies
Strategic Decisions in Football Management:
Strategic Management, Strategic Implementation, External Analysis, Internal Analysis, BCG Matrix, TOWS Analysis, Case Study
Brand Management in Football:
Brand, Branding, Brand Management, Brand Equity, Role of Brand Managers, Importance of Brand Quality, Fan Engagement Case Study
Introduction to technologies in Football:
Video Assistant Referee, Goal Line Technology, GPS wearables
Introduction to football coaching:
Importance of nutrition, Importance of strength and conditioning, Evaluating mental health of a player, The 4 corner model, Development of a future player, Developing football coaching drills
Internship based assessment
The student will have to work as an intern with a ISST partnered organization for a period of minimum one month and secure an internship completion certificate.
After certification, the placement cell at ISST will individually evaluate each candidate and help & guide him/her to secure an appropriate job.